FISHING BLADES & CRANKS | REEF RUNNER LURES
Over thirty years of family owned, customer first experience in the tackle industry is quite a mouthful!! It simply means that we started with a block of wood and whittled out our own trademarked shape synonymous in the industry with virtually all “banana bait” styles found today. Back in January 1991 we ignited the blade bait market with the production of the still popular and never out fished Cicada prompting Doug Stange of Infisherman Magazine to dub it “So deadly on perch, bluegills, and other panfish that it may soon be outlawed in 10 states and Puerto Rico.”
Today we continue to move forward, always striving to provide our customers with more fun fish catching styles and colors!
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It was our intention to bring out a new crankbait that is truly a Reef Runner original.
During the last few years, prostaff here on Erie and from around the country found that a new profile (shad based) crankbait was needed. Minnow populations are down due to weather conditions, predation and the aquatic environment, leaving shad as the number one forage fish for walleye, pike musky, trout and other game fish. After reviewing this data, we took our basic Ripshad body, enlarged it, added more length to the tail and modified the bill to come up with its own unique action. In the end, we produced a lure that not only runs great but dives close to thirty feet when trolled on braided line! Hand painted finishes (not printed) are of the highest quality then sealed with an epoxy coating. The Ripshad 44 Mag incorporates proven #4 Eagle Claw Kahle hooks, quality Worth split rings and tough, hand glued butyrate bodies all hand made in America.
Thank you to all our loyal customers and fans over the years! Enjoy catching fish with these new baits!
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WHY OUR LURES
WINNING DESIGNS
OVER 200 COLORS
TOURNAMENT WINS
QUALITY COMPONENTS
WHO WE ARE
From a basement, to a garage… above my Dad’s office, to our current location… Reef Runner’s beginnings were humble in nature. The “early days” produced Creepy Crawlers, lead soldiers, and simple jigs. Then weight forward spinners, Cicadas®, Slender Spoons®, Reef Runners, Ripsticks, Ripshads and more to come!
As with growing a tree, good roots are essential. Our mission at Reef Runner Tackle Company is to provide you, our customers, with the finest in original designs, paint finishes, hooks, and hand crafted quality – designed and tested in the USA We strive to make a better fish catching lure by using feedback from pro-staff, customers, and fishing ourselves whenever possible. As it has been to date, and will continue to be, our roots will remain – those of listening to our customers and making baits that make your fishing effort more fruitful.
Thank you very much for the opportunity to do something truly fun & rewarding. Enjoy the sport of fishing with your family & friends!
Scott & Betsy Stecher
Owners/Founders
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READ OUR GREAT REVIEWS
“Capt. Randy Raudebaugh here! I want to tell everyone that fishes Lake Erie that the lure I choose to fish is the Reef Runner. So many great colors and they catch fish, no matter what time of the year!! Thanks for making such a great lure Scott!!”
Scott and Reef Runner Crew,
We just wanted to take a moment and say thanks for putting out such high quality fishing lures. Since our youth spent fishing Lake Erie to the current days of tournament and fun fishing some 30 years later, we have always found a Reef Runner product that consistently puts bigger walleye in the boat. Whether it is Cicada’s at ice out, 700’s at night in the rocks or 600’s and 800’s any other time, we have found that Reef Runner lures not only excel at catching bigger fish but your paint and hooks hold up much better than anything on the market today. Thanks again for your quality products and commitment to providing the best selection of stock colors which stand the test of time!
Respectfully,
David and Kenny Pace
Marblehead, Ohio