FISHING BLADES & CRANKS | REEF RUNNER LURES

Over thirty years of family owned, customer first experience in the tackle industry is quite a mouthful!! It simply means that we started with a block of wood and whittled out our own trademarked shape synonymous in the industry with virtually all “banana bait” styles found today.  Back in January 1991 we ignited the blade bait market with the production of the still popular and never out fished Cicada prompting Doug Stange of Infisherman Magazine to dub it “So deadly on perch, bluegills, and other panfish that it may soon be outlawed in 10 states and Puerto Rico.”

Today we continue to move forward, always striving to provide our customers with more fun fish catching styles and colors!

From a basement, to a garage… above my Dad’s office, to our current location… Reef Runner’s beginnings were humble in nature. The “early days” produced Creepy Crawlers, lead soldiers, and simple jigs. Then weight forward spinners, Cicadas®, Slender Spoons®, Reef Runners, Ripsticks, Ripshads and more to come!

As with growing a tree, good roots are essential. Our mission at Reef Runner Tackle Company is to provide you, our customers, with the finest in original designs, paint finishes, hooks, and hand crafted quality – designed and tested in the USA We strive to make a better fish catching lure by using feedback from pro-staff, customers, and fishing ourselves whenever possible. As it has been to date, and will continue to be, our roots will remain – those of listening to our customers and making baits that make your fishing effort more fruitful.

Thank you very much for the opportunity to do something truly fun & rewarding. Enjoy the sport of fishing with your family & friends!