Reef Runner Mr. Ugly


This handsome man, great friend, and prostaffer Dave Schmidt came up with this original color. With fingernail polish in hand and Lake Erie as a testing ground, “Mr. Ugly” as we called it, was born. We laughed about it at first but it catches so many fish that Mr. Ugly is now one of our “go-to” colors. Thank you Dave!! ~~Scott

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SKU: 800-369 Category:


The 800 Series Reef Runner (Deep Diver) Lures

A deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish.

Body Length: 4 3/4″  Bill Length: 1 11/16″  Total Length:6 3/16″
Weight: 5/8 oz.  Max. Diving Depth: 28 ft’   Hook: # 4

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500 Series – Shallow, 600 Series – Deep

Deep Little Ripper Mr. UglyDeep Little Ripper Holstein